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Befi Global

Befi Global

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Where do CEOs turn to get insights on running and expanding the business? Befi Global - experts who are wise owls providing the third eye you need.

About Us

Since 1996 the Befi Global team has been providing CEO’s with behavioral finance decision-management and facilitation services for business expansion.

We typically concentrate on CEO’s of businesses that are well established in their home market who are seeking to exponentially expand their business by new products, geography, or acquisition.

The geographic markets we serve are expansion in or out of the United States, United Kingdom, Australia, Canada, South Africa, India, and the Middle East.

We give every CEO a fully immersive experience using structured processes that empower them to make a big business expansion decision starting from their identity.

They will benefit from 4000+ measured behavioral finance insights provided by the DNA Behavior Systems.

Our focus is to:

Improve behavioral alignment of CEO

Identity empowerment to discover the CEO’s X-Factor for accelerating dramatic change
Increase personal happiness, integration, and health for longer.
Build an enhanced relationship with money

Ensure a high degree of decision hygiene in high-stakes decisions

Mitigate behavioral variability in the decision-making process
Improve information flows to decision-makers

Build functional alignment of the CEO and Team to a business expansion plan

Manage agile innovation on a cost effective basis
Reduce cost build up’s in non-productive areas
Unlock 10x revenue generation
Create social impact

Then we follow up by guiding the CEO and his/her team over the long term to execute and manage the plan with a range of value-added solutions and services

Depending on the expansion plan we will facilitate help in the following areas:

  • Making Connections
  • Transaction Structuring, Execution and Monitoring
  • Capital Raising
  • Social Impact Business Model Design
  • Performance Optimization
  • Exit/Restructure Management

In every engagement we bring to the table the diverse perspectives and experiences of a sounding board made up of international business experts with multi-disciplinary minds who each have over 30 years of business experience. In addition, we have a deep set of relationships to help make every expansion plan work.

Our team recognizes that business expansion by product, geography and/or acquisition is a high stakes strategic decision for the CEO and can cause exponential risks that need to be mitigated. Otherwise, that one decision can trigger a cascade of additional follow on decisions which crush long-term company performance. We call this the “Flawed Decision Cascade Syndrome”.

The Befi Global Team is led by our Principals:

Hugh Massie

Titan 100 CEO and Behavioral Solutions Architect

Hugh is a successful entrepreneurial business leader who, for the past 30 years, has grown multiple companies from start-ups to revenues of well over $10m. He has guided many CEOs and teams globally to make high-stakes decisions using a combination of behavior and money insights.

Michael Frazer

Business Relationship Facilitator for Complex Transactions

Michael has advised companies and founders for the past 35 years on financial and investment structuring including for private equity and venture capital. He brings a multidisciplinary perspective to complex transactions.

Leon

Leon Morales

Organizational Growth Initiator

Seasoned Behavioral Leader, Behavioral Diversity Advocate, U.S. Air Force Veteran, Marathon Runner, Cyclist Family, and Travel Enthusiast

In all of our services, Befi Global serves with the following core values:

1 Independent Truth and Transparency
2 Diverse Perspectives
3 Reliable Insights and Service
4 Innovative and impactful

Befi Global
3372 Peachtree Rd,
Suite 115
Atlanta GA 30326
Get Directions
866-791-8992
info@befiglobal.com
Mo,Tu,We,Th,Fr 9:00 am – 5:00 am

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